This client is a residential design firm specializing in custom homes, renovations, drafting & design services and offers high quality renderings. Their name, “Folding Oaks” was inspired by the drives in the southern states (think Louisiana or Mississippi) that host avenues of oak trees folding over the road. They wanted their logo to convey earth tones such as dark greens and charcoals, with linear or rigid font styles. They also wanted to make sure their logo said “luxury” or “custom home” and not “cookie-cutter home.”