4 Ways To Sustain Business Growth In 2024
Many dream of becoming an entrepreneur, and when it happens, it begs the question, how can I maintain its sustainability? Few look beyond the next quarter, next year, or even the long term. There’s no concrete answer; however, here are some suggestions that can help you brainstorm ideas and cater them to your creative business. Let’s dive in!
Shelby Beier, The Creator Behind Beier Branding
Reminiscing on your “Why”
We both know that you know your WHY, which is why you are an entrepreneur. However, it is also important to remember what they are and see if anything has changed. Reflecting is an empowering tool that can be beneficial for tweaking, refining, or making new goals for your business in 2024. Need help discovering your why? Check out my post about finding and using it to drive your business.
Reevaluate your goals
Let's face it: a business can change tremendously in a year. Maybe you have changed what services you offer? Or have you changed who your audience is? Or perhaps you want to add something new in the new year? Amid change, it's essential to reevaluate your goals and make adjustments as needed. Do you need a refresher on how to create goals for your business? Then, you have to read my post about setting goals.
Invest in your systems
Listen, you got to this point because of your drive and talent. We already know that. But you can only wear so many hats; if you keep trying to "do it all," it will hurt your growth. Here's an easy visual example - a restaurant. The end product is you eat a delicious meal, but it takes various parts to achieve that goal. You need to place your order, a chef has to cook the ingredients, and then a runner must deliver the meal. You need to think about all the moving parts to accomplish your goal in your business. Some systems include operational, financial, marketing, legal, and business needs.
Outsource a team of supporting experts
With a supporting team, your business can grow, making it easier to mature and build momentum over time. Outsourcing experts in different areas of your business will make a huge difference, trust me! These individuals will be dedicated to your growth, and delegating these tasks will free up your time, allowing you to be your best self! Here are some roles that you can outsource:
Social Media Manager
Pinterest Manager
Blogging Manager
SEO Copywriter
Virtual Assistant
Bookkeeper
There are many roles, but it all depends on your business needs and goals. The roles above are roles that I have found to be super beneficial. Trust me when I say that you and your business will flourish when you find the right people!
Final Thoughts
2024 is right around the corner, and this is a golden opportunity for you to look at all the changes that have occurred, what things have or have not worked, what you have learned, and what you need to do to continue growing. There is no clear-cut answer, but I hope these ways can steer you toward guidance and help you succeed more. Cheers to 2024!