Brand & Website Design For Realtor & Home Organizer
Tena is a licensed realtor and has a passion for bringing beautiful design into the home with home staging and organizing. She came to me wanting a fresh new look for your brand and to transform her website. Let’s take a look at what we did for her.
Moodboard For Inspiration
Tena is a fun, outgoing, and vibrant person, and she wanted a brand that would reflect just that! We went through a brand strategy session, where we really uncovered who she is and how she wanted to best represent her brand to the world. The first thing that I wanted to create was a moodboard. As noted in one of my previous posts (check it out here) moodboard is an important part of creating the perfect aesthetic for your brand. Other reasons why mood boards are essential because they:
Create visual exploration
Inspire creativity
Establish consistency brand look and feel
Encourage collaboration and communication
Guide decision-making in design choices such as color palettes, font styles, photography, etc.
With the help of Tena we created this amazing moodboard
The Custom Brand
As you can see from the moodboard, the colors were a mixture of greens, yellows, and blues. I knew this was going to be a fun one to make! Tena used her name and used the name Tenacious because she is a person who never gives up. It was the perfect and so creative! So it got me thinking — how can I turn it word into a brand? Then I thought let’s capitalize her name TENA and then spell out the rest, and she loved it!
I created 4 main logos for her, along with other variations. If you are wondering about which 4 I created, check out my post about them here.
Custom Website Design
We built Tena’s website from scratch. We used Squarespace which is my favorite platform (check out why here). We created the essential pages to help her home design and organizing business to thrive. Because her brand is colorful, we strayed away from the typical white and used one of blues as the main background. I incorporated other elements to help her website standout. If you are wondering what ways you can create a unqiue Squarespace website, please read my 5 ways to create an outstanding squarespace website now! The final result was simple and great!
Are you looking for a re-brand and a custom website design?
Then it’s time that we connect and elevate your business. Hi, I’m Shelby, a brand and web designer for wellness and lifestyle brands. Check out the different services, and reach to me to help you create a unique and custom brand and web design for your business.
