Psychology Of Colors In Branding
Did you know there is a psychology behind colors and how people perceive them? Have you ever thought about why so many food companies have red and/or yellow in their branding? It’s not because everyone else is doing it, but because of the science behind those colors! Let’s dive into what color psychology is, the importance of color psychology, and the meanings of each color.
What Is Color Psychology?
Color psychology is the study of human brain and how it reacts to color. In other words, it’s very significant in marketing because it helps your brand recognition. authenticity, and connection. It will also help with influencing your ideal client to trust you and want to work with you!
Custom logo for tutoring company from Beier Branding
Importance Of Color Psychology
Color psychology is essential for businesses because your use of colors and elements will help you connect with ideal clients in different ways. Here’s why it’s so important:
Sets the right tone
Colors play a huge role in a person’s emotions. If you are looking to calm people, then you should go with a blue (shown below). This will instantly relax and invite them to who you are and what your business can do for them.
Improves their experience
On websites, your colors are crucial towards their experience. The right colors guide users easily, making information appealing and clear, and your site will be pleasant to use.
Meaning Of The Colors
The next essential thing is to understand each color’s meaning. This will help you to find colors that match your personality and that match the vibe you want to exude to your audience. Let’s go over each color.
RED increases our heart rate making us feel more energetic to take action and causes an attraction.
ORANGE provokes feelings of joy, happiness, warmth and comfort.
YELLOW is associated with optimism and happiness and helps with fast decision making.
PURPLE a color of ambition, luxury, spirituality and royalty.
BLUE offers security and intelligence. It gives a sense of calm, and is a favorite color used in logo design.
TURQUOISE is a lighter blue of healing, spiritual awakening, and protection.
GREEN is the color of growth, balance, and evokes the emotions of calm and tranquility.
BLACK represents excellence, maturity, luxury, and class.
GREY lacks emotional undertone but is often used to convey luxury and elegance.
Let Your Colors Lead The Way
Choosing the right color that accurately embodies your brand is crucial to building a brand identity that feels authentic and true. It’s important to know yourself, your voice, and your audience to help you find a color that can support your marketing goals.
