The 4 Types of Logos Every Brand Identity Needs

Nailing down the right type of logo is an essential step in your entrepreneurship journey. You can (and should!) have more than one logo!​​​​​​​​​ In order to create a real wow-worthy, stand-out, memorable brand - different variants of your logo is a must. Logo variations are a fantastic way to rearrange your primary logo design and allow your logo to make multiple identities. Let’s explore the four different types of brand logos

PRIMARY LOGO

Literally the primary or “main” logo, the biggest logo with the most detail, tagline, location, icons, descriptive words and/or an established date (all depending on what you want!). All subsequent logos are dissected from this logo.

SECONDARY LOGO

Another “main” way to present your logo, but with less design elements surrounding. For this logo I tend to remove any creative elements and tag lines, and focus on the brand name. It in essence, it could be very similar to the main logo, with the elements rearranged to fit a different space (horizontally or vertically).

SUBMARK

Typically known as the alternative mark, this is a condensed, simplified version of your logo, usually ends up in a circle or square figure (just like this one). It can sometimes be a challenge to size it down, but this is a creative and fun way to make another logo. This logo is typically a great option for a social media profile image, website footer, or even mobile website header.

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ICON

The symbol or “icon” is an even smaller design mark that only includes your brand initials OR a tiny illustration. Most often used as favicons on your website, these logos are placed in places your logo won’t fit. The most common place is in the website browser tab.

Recap

Your logo variations are there to support your main logo and offer a consistent and better brand presence. In summary, there are four logos that your business needs - primary logo, secondary logo, submark, and icon to make a solid brand identity.

Are you in need of discovering a brand strategy, check out my free checklist to help you get in the right direction!

And if you are in need of a designer to make custom logos, then let’s connect!

Hi, I’m Shelby!

the owner and creative mind of Beier Branding. I help wellness and lifestyle businesses wanting to stand out in their market, take back their time and focus on building the business of their dreams through custom brand and web design.